Las Vegas, NV (2020)

Precision Opinion

The project allowed the company to restructure existing debt with a lower interest rate allowing the company to increase hiring to cover expanded service offerings.


  • NMTC Amount: $3,700,000
  • Total Project Cost: $6,300,000


  • 441 FTE jobs


Voices from the Community

This investment is great news for a number of reasons. First, I love to see a company so actively involved in championing an effort to bring diversity to the tech industry. This is a much-needed service to help underserved communities break into an excellent field. Secondly, we just renewed the Nevada New Markets Jobs Act last year, which has been very successful in supporting and growing businesses like All-In Recruiting in distressed communities. It’s great to see the federal program working to do the same, bringing additional capital to our state.

-Assemblywoman Dina Neal, Las Vegas, Nevada

Project Description

Precision Opinion is a research call center providing opinion polling services. The project allowed the Company to restructure existing debt with a lower interest rate allowing the Company to increase hiring to cover expanded service offerings.

  • Press release from Advantage Capital:

Advantage Capital Invests $2.1 million in Las Vegas-Based Market Research Firm Precision Opinion

October 12, 2020

LAS VEGAS, NV ;– Advantage Capital today announced a $2.1 million investment in Las Vegas-based market research firm, Precision Opinion. The investment, made in connection with the Nevada New Markets Jobs Act (NMJA), provides working capital to support product development, sales and marketing, and talent acquisition.

Precision Opinion is a leading research firm for social science agencies, government agencies, political consultants and large corporate clients. The company’s best-in-class technology enables extremely accurate results, giving voice to millions of American survey participants each year. ;

“Over our two decades in business, helping countless organizations make vital business and social policy decisions, we’ve experienced steady growth – evolving from a 15-person firm to now more than 700 here in Las Vegas,” said Jim Medick, CEO of Precision Opinion. “This investment will support our continued growth and leadership position in the ever-evolving research market. What’s more, it will extend our ability to significantly add to our team. This is a difficult time for our community and I’m very pleased that we can continue to bring on more staff, thereby providing good jobs for the people in our area.”

The company is seeking to bring on 150 more employees in the near future. These jobs offer employees critical resources, such as competitive wages, a full range of benefits and flexible schedules, that are needed right now as many people begin to bounce back from periods of unemployment. Precision also provides robust training for both new research associates as well as management staff. ;

“Precision Opinion is a good example of what we aimed to achieve with the Nevada New Markets Jobs Act program—facilitating private investment capital into businesses in distress communities, in particular those companies that can create and maintain good, quality jobs to benefit Nevada families,” said Assemblywoman Dina Neal. “Companies like Precision Opinion are a testament to the positive impact of targeted incentive programs, and we must make sure Nevada businesses like it have what they need to continue to expand and build up local economies in our state. Especially right now as we work through the COVID-19 pandemic.”

This financing is part of a larger $6.3 million investment made as part of the Silver State Growth Capital Initiative, which backs growth-focused Nevada-based entrepreneurs and operators. ;

“Advantage Capital and our partners have invested $97 million in Nevada businesses over our five-year time period working in the state, helping to support companies like Precision Opinion. We’ve achieved outstanding results both in business outcomes and in supporting distressed communities, but there is still much work to be done in terms of aiding recovery from the economic shock caused by the pandemic. The Silver State Growth Capital Initiative was put into place to strengthen the Nevada economy and grow existing businesses, and is a vehicle for deploying the kind flexible capital that is needed across the state right now,” said Leah Hendricks of Advantage Capital.


Address: 7251 Amigo Street Suite 100, Las Vegas, NV 89119

Census Tract: 32003003800

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