Dallas, TX (2020)

Reimagine RedBird Development

Financing for the repurpose of the historic Red Bird Mall in southern Dallas while focusing on community impact driven tenants.


  • NMTC Amount: $13,000,000
  • Total Project Cost: $160,000,000


  • 743 FTE jobs
  • 100 construction jobs
  • Project includes a Federally Qualified Health Center.
  • 50,000 sq. ft. of real estate


Project Description

RedBird’s mission is to repurpose the historic Red Bird Mall in southern Dallas while focusing on community impact driven tenants. Phase one of the rebuild included a Starbucks Community Store, which has committed to training 100 local youth each year in hospitality; a Foot Locker Power store with a green space (the “Lawn”) that will host active events with an emphasis on healthy living for the community; and Chime Solutions, a 50,000 sq. ft. call center with a wide range of clients.

With the goal of continuing its expansion, RedBird offers more than 300,000 sq. ft. for office and medical space to be incorporated into the next development phase. The reimagined RedBird is expected to be fully operational by fourth quarter 2021. Red Bird Mall project to encompass the renovation of a 51,000 sq. ft. retail space into a Chime Solutions, LLC call center, in addition to the development of a Foot Locker “power store” and the construction of a 1.1-acre multi-use, outdoor gathering space known as “The Lawn”.

  • Red Bird was once a thriving retail property but has been underutilized and has not served the changing needs of the community for more than ten (10) years.
  • The Chime call/business operations center is modeled on a similar location in an Atlanta-area mall, and will be a significant job generator, with 90% of roles being eligible to low-income persons.
  • The City of Dallas unanimously approved providing support to finance infrastructure improvements and workforce development training through the Workforce Development Commission at Red Bird Mall.

Showing further support, the Dallas Development Fund CDE serves as a project partner and they act on behalf of the City of Dallas in the performance of its governmental functions such as carrying out the economic development objectives of the City. Also includes health center:


Address: 3662 Camp Wisdom Road, Dallas, TX 75237

Census Tract: 48113010904

Related Projects