Louisville, KY (2022)

Goodwill Opportunity Campus


Goodwill Industries of KY redeveloped a Brownfield in a poor, minority neighborhood.


  • NMTC Amount: $35,750,000
  • Total Project Cost: $44,800,247


  • 177 FTE jobs
  • 197 construction jobs
  • 70 jobs created and 107 jobs retained.
  • 120,000 sq. ft. of real estate


Project Description

Goodwill Industries of KY redeveloped a Brownfield in a poor, minority neighborhood. NMTCs will finance acquisition & new construction of the Opportunity Campus, a one-stop center providing workforce development, transportation, career coaching, mental health and other services to low-income people (LIPs): 600 LIPs annually will receive job placement. Located in a severely distressed census tract in Louisville’s West End (poverty 40%, MFI 32.7%; unemployment 1x5x the national rate, Goodwill Industries of Kentucky purchased 20 acres of property at 28th Street and Broadway in West Louisville to be used as an Opportunity Campus. The property will house a 120,000 sq. ft. facility that will serve as a one-stop shop for residents to access a complement of resources to help enhance their lives. In addition to hosting Goodwill’s mission-related career services and programs, the facility will house co-located partners that include KentuckianaWorks, Big Brothers Big Sisters of Kentuckiana, YMCA, Volunteers of America, Park Community Credit Union, Kentucky College of Barbering, Shawnee Christian Health Center and Legal Aid Society. The Opportunity Campus will give visitors access to physical amenities that include a technology lab, business center, conference rooms, a full-scale resource center and a community cafeteria, which will be one of the few restaurants West Louisville residents can visit for a sit-down meal.


Address: 2800 West Broadway, Louisville, KY 40211

Census Tract: 21111001000

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