Prism FM Inc. (“Prism”) is a software company targeted on the live music industry that provides venues, promoters, and talent agencies a solution which brings the various pieces of event management into a single, consolidated system. Prism’s product fixes an issue in the live music industry as traditionally, venues, promoters, agents, and artists have utilized spreadsheets, email, and Word/PDF documents to organize the concert booking process which are time consuming, difficult to coordinate, and prone to data entry errors. This project supported further product development and a build out of the company’s sales team.